The Procter and Gamble Company (P&G), founded by two American businessmen- William Procter and James Gamble in the year 1837, this multinational company predominantly deals with consumer goods specializing in personal health, consumer health, and hygiene products. The company encompasses around 300 brands of which 22 out of them generate over $1 billion a year and 19 of them giving out $500 million a year. These are 5 billion dollar brand that every Indian use in their day-to-day life.
One of the most common detergent products in India. This European based brand is an early success story of pan-global consumer product branding. This detergent product is a globally renowned brand and takes a majority of the market in the Indian detergent sector.
This safety razor manufacturing company, owned and operated by The Gillette Company, now operates under P&G company. The brand predominantly operates in oral care and grooming. It is one of the leading market shareholders when it comes to men’s grooming.
Head & Shoulders
This shampoo manufacturing and sales company was initiated by P&G in the year 1961. Within a decade this company became the number one shampoo company in the country. The company enjoyed a fair bit of joy in the market for the next 20 years but to the end of 2000, the market share of Head and Shoulders dropped off a cliff yet still continuing to be a constant household essential.
A leading industry player with a loyal market, this 1980 initiative detergent soap is still one of the favorite household commodities. This innovative company comes up with unique ideas that address modern problems – Liquid detergent, washing machine friendly, Tide pods disposable, etc.
This American menstrual hygiene product company is sold under the name ‘Whisper’ in countries like India, China, South Korea, etc. The company went global by the end of 1984. This is one of the most popular women’s menstrual pad manufacturers in India. The company is involved in many initiatives like ‘Keep Girls in School Programme’ which is a global success.