Apple Launch Event to be held on 7th September, Set to Launch iPhone14 and iWatch Series 8 and more!!

Apple sent out invitations Wednesday announcing September 7 as the date for its flagship iPhone launch event, where the company is expected to also introduce other gadgets like news iPads and Apple Watches ahead of the holiday season.

The event, with the tagline “Far Out”, will be streamed online on YouTube and Apple’s website. Apple launch events have been virtual since the start of the Covid-19 pandemic but starting with this year’s WWDC, the company has shifted its focus to a more hybrid approach, calling select media to attend the events.

Apple’s September event is dedicated to new iPhones and this year won’t be any different. Expect four new iPhone 14 models — or whatever they may be called — to be unveiled by CEO Tim Cook and team.

For the past few years, the iPhone lineup has been consistent, consisting of two entry-level models and two high-end models. While the standard iPhone 14 model will still drive sales, Cupertino may look at increasing the market share of its ‘Pro’ lineup in the high-end smartphone market, which is on the upswing due to an increase in the flow of cash in the hands of young, affluent consumers. The current rumour mill points to changes being made to its iPhone 14 lineup, with a clear distinction between standard and pro models. That will not only simplify the lineup but also increase the ASP (Average selling price) of the iPhone and improve Apple’s market share in the smartphone market.