Binance, a cryptocurrency infrastructure provider, and the world’s leading blockchain ecosystem announce a partnership with the football legend, Cristiano Ronaldo. Ronaldo will release NFT collections exclusively on Binance and will build a Web3 community with them.
Cristiano Ronaldo took to his Twitter account to announce this news, he said, “Proud to be partnering with Binance, together we will give you the opportunity to own an iconic piece of sports history. I am excited to take this journey with all of you. Let’s change the NFT game with Binance.”
Check out the post from the official account of Binance and Ronaldo here:
We're kicking off an exclusive multi-year NFT partnership with football legend Cristiano Ronaldo.
This is your opportunity to own an iconic piece of sports history and join CR7's Web3 community. pic.twitter.com/3j1lKcqrbn
— Binance (@binance) June 23, 2022
Proud to be partnering with @binance
Together we’ll give you the opportunity to own an iconic piece of sports history.
— Cristiano Ronaldo (@Cristiano) June 23, 2022
This partnership is said to be the gamechanger in the market of digital assets. The fans got excited and anticipated that this is just the beginning. Some applauded Binance for their marketing strategy and said this is a perfect example of brand building. Check out some of the reactions below:
It's all about fans & community. Ronaldo will release NFT collections exclusively on @TheBinanceNFT and build a Web3 community with Binance.
Bringing Web3 to sports. Or is it the other way round? https://t.co/FsbJNhTMy1
— CZ 🔶 Binance (@cz_binance) June 23, 2022
— Udy 🔶 Highs (@UdyHighs) June 23, 2022
“Cristiano Ronaldo is one of the world’s best footballers, and has transcended sport to become an icon in multiple industries. He has amassed one of the world’s most dedicated fan bases through his authenticity, talent, and charity work,” said Binance Founder and CEO. He added, “We are thrilled to provide his fans with exclusive engagement opportunities to connect with Ronaldo and own a piece of iconic sports history.”
The first collection for sale will be released later this year and it will feature designs created in collaboration with Ronaldo.