Bollywood megastar Mr. Amitabh Bachchan who always tries to play safe is now booked by the National anti-tobacco organization for endorsing pan masala advertisement.
In a letter to Amitabh Bachchan, Shekhar Salkhar, President of the National anti-tobacco organization asked Amitabh Bachchan to withdraw the pan masala commercial, the reason this president of the National anti-tobacco organization said, the promotion of such hazardous products by famous bollywood actors will influence many teenagers to do the same, And the whole generation will decay because these companies target teenagers as their consumers.
The letter further stated, “Pan (betel leaf) can act as a direct carcinogenic. Recent research has shown that the substances in betel quid could change into carcinogens in the body, leading to oral cancer. The International Agency for Research on Cancer (IARC) and the World Health Organization (WHO) accepts the scientific evidence that chewing betel quids (pan) is carcinogenic for humans”.
“As an oncologist and member of an NGO working in the field of tobacco cessation, I am aggrieved and provoked to wage war against the dubious measures, such embellishment done by various influential and famous Bollywood actors like Shah Rukh Khan, Ajay Devgn, Ranveer Singh, and Hrithik Roshan, leading to increased tobacco use among students.”