BTS will continue its activities as an honorary tourism ambassador for Seoul for 6 years. The Seoul Tourism Organization announced its global marketing plan for Seoul tourism content on the 18th and said, “We plan to shoot a promotional video for Seoul tourism in 2022 with BTS, the honorary tourism ambassador for Seoul.”
BTS has been acting as an honorary tourism ambassador for Seoul for 6 years since 2017. As BTS did not act as ambassadors for other local governments and countries, the publicity effect was significant.
In 2017, BTS promoted Seoul’s attractions such as Seoullo 7017, Hangang Park, and Jamsil Stadium under the theme of ‘You in Seoul like me’. In the same year, when the Seoul song ‘WITH SEOUL’ was released, the website server was down for over 3 hours.
Since then, he has introduced Seoul to the world by appearing in promotional videos for Seoul tourism every year, such as ‘My Seoul Playlist’ in 2018, ‘You in Seoul like me’ in 2019, and ‘See you in Seoul in 2020’.Released in September last year, ‘Eogi Young Tea Seoul Edition’ achieved 100 million views within 9 days of its release.