#DeliverThanks, A heartwarming campaign by Amazon to deliver thanks!

A heartwarming campaign by Amazon to thank the associates of Amazon who plays an important role to deliver the package of happiness at our doorstep.

Today Amazon India launched the 2nd edition of a heartwarming ad of its digital ad campaign #DeliverThanks.
The main motive of the ad is to share a “note” of thanks to the associates of the company who delivers happiness on our doorstep.

In the ad, a small boy is seen making thankyou posters and thankyou notes which says “Meri Diwali happy Banane ke Liye THANKYOU everyone at Amazon” for the delivery associates, packer, sorters and everyone who’s involved in delivering the package of happiness to us on time and every time. With a song in the background “Jo laaye Zindagi me khushiya, unka Karo shukrana.”
With this #deliverthanks campaign Amazon is reminding us to thank the people who goes unknown in the process of safely delivering our packages every time. It’s encouraging the customers to show creativity and kindness by creative thankyou notes for the people are making our life easy. And the customers can also take part in this campaign by posting pictures of their thank you note or posters on their social media channels with the hashtag #DeliverThanks.

This campaign of #DeliverThanks was started in 2020. In the 1st ad, it was seen that the customers say thanks to all the associates of Amazon who played a key role to deliver the package safely to her doorstep.
“As part of our festive season theme of ‘Khushiyaan’ this year, through this campaign, we wanted to convey how the efforts of our associates have made a significant contribution to our customers’ lives and urged our customers to join us in lauding their relentless work throughout this festive season,” said the marketing director of Amazon when the campaign was started.