Everything you need to know about the day 1 of IPL e-auction

The first day of e-auction for the media rights of the Indian Premier League (IPL) saw broadcasters aggressively bid for the TV and digital rights for the next five years, ensuring at least Rs105 crore per match hereon.  The fight for digital rights has been so intense this time with parties not willing to give up.

Unlike the previous seasons’, this time BCCI has planned that the organization will engage in e-auction wherein the interested parties will submit the bid online and all the bids will be presented on a screen in real-time, without disclosing the company’s name. Here’s all you need to know about the day 1 of the e-auction:

  •  The IPL media rights for 2023-2027 have gone past Rs 42,000 crore and are expected to go even higher.
  • The process has been divided into 4 packages named A, B, C, and D. Package A is for TV broadcast for the Indian subcontinent, and Package B is for digital rights for the same region. Package C is a special package with only 18 matches, and package D consists of overseas TV and digital rights.
  • DisneyStar, Sony Pictures Networks India, Viacom18, and Zee Entertainment Enterprises are with the highest bids competing strongly for the rights.
  • IPL overtakes the English Premier League in per match valuation at Rs 104 crore, behind only NFL.

Fans are eager to know who gets the broadcasting rights and they flooded the social media with comments guessing the winner.  Here are some of the reactions:

Needless to say, the money that is pooled on day 2(today) is all set to influence the cricket ecosystem like nothing before.