Famous cricketer Rishabh Pant has joined D2C baggage company Nasher Miles as its brand ambassador. The partnership demonstrates Nasher Miles’ commitment to producing chic, vibrant luggage that improves travel experiences.
The commitment of the company also aligns with Rishabh’s colorful and unconventional sense of style, which is visible in the creations of Nasher Miles. To reach a hitherto untapped target demographic, the business plans to launch digital advertising starring the well-known cricketer as part of the arrangement.
Being a challenger brand, Nasher Miles wants to create a difference in the crowded market.
In this environment, Rishabh Pant, who has achieved notoriety via nothing more than his own hard work, determination, and unique playing style, connects with the brand. And it’s admirable that he succeeded in doing so with the assistance of people who have helped him along the way while staying true to his roots.
A modern travel company is Nasher Miles. They manufacture and distribute a range of duffel bags, backpacks, and hard- and soft-sided luggage. The business has just started producing masks and covers for luggage.