Flipkart Big Billion Sale Made Flipkart A Leader With 64% Market Share

iPhone 12 became the favourite of the customers in the Big Billion Sale.

The festive sale of Flipkart ‘The Big Billion Sale’ gained 23 percent year-on-year (YoY) growth. Around $ 4.6 billion worth of goods sold driven by categories like mobile, appliances, and fashion. With this tremendous growth Flipkart emerged as a leader with 64% market share.
The sale started from 3 October, along with its rival Amazon’s Great Indian Sale.
One of the main categories for this huge profit was mobile phone, around Rs 68 crore of mobiles purchased every hour during the sale. Flipkart won it because of the high demand of iPhone in this year’s sale. On average 50k of iPhone were purchased as there was up to a 10 percent discount on transactions made using Axis Bank or ICICI Bank cards. The iPhone 12, which was launched in 2020, was being sold for its lowest price ever. The two phones iPhone 12 and iPhone 12 mini account for most of the two lakh Apple iPhone 12 devices sold so far.
This year the customer’s demand for fashion was very poor, but this year it was back with affordable modles and new platforms targeting Tier II users.
The over all growth in shopper base was up by 20% than last year with Tier II contributing to around 61 percent of all shoppers. Also, the overall gross merchandise value per shopper has grown by 1.04x. With better warehouse planning and a streamlined supply chain this year Flipkart was able to save an average of five hours on delivery timelines to customers.