Flipkart on Monday said that its Wholesale application registered a 75% month-on-month growth in customer base since launch in September. There is a growth of 90% month-to-month growth in transactions.
Fashion products including clothing, footwear, and accessories are all available on the are Wholesale app to retailers across 23 cities. The company recently launched the grocery category in NCR on the app.
According to Flipkart, the growth suggests an increasing adoption of e-commerce trades in the country especially in the smaller cities. The company said that every five customers added on it were from tier 2 or 3 cities.
“E-commerce adoption by Best Price members grew over 10X across 29 stores, with smaller towns such as Meerut, Kota, Guntur, Rajahmundry, Aurangabad, Karimnagar, Amravati and Vijayawada accounting for a large part of the e-commerce traction at Best Price, which signals a surge in Bharat transacting online,” the company said in a release.
Not only this but also Kiranas and MSMEs were highlighted and also embraced its new platform in large numbers.
Flipkart Wholesale has already recorded 50% month-on-month growth in fashion category suppliers and enabled 2.5 lakh listings on its platform since its launch, the company added.