In recent years, Twitter has become an essential platform for businesses and marketers to promote their products and services. One of the ways they can stand out on the platform is by obtaining a blue tick, also known as the verification badge. The verification badge is a mark of authenticity that tells other users that an account is genuine and belongs to a public figure, celebrity, or brand. However, it has become increasingly difficult to obtain the blue tick, making it a coveted status symbol.
For marketers who have already obtained a blue tick, however, the benefits are clear. The verification badge can be used to increase trust and credibility, as well as attract more followers. Additionally, it can be a powerful tool for hard selling on Twitter.
Hard selling is a sales tactic that involves using persuasive language and direct calls to action to sell a product or service. With a blue tick, marketers can use this tactic more effectively by leveraging the credibility that comes with the badge. They can also use the verification badge as a way to establish authority and expertise in their industry, which can make their sales pitch more compelling.
Twitter’s verification system has undergone several changes in recent years, making it more difficult to obtain a blue tick. Previously, users could apply for verification by submitting a request form and providing proof of their identity and status. However, in 2017, Twitter suspended the verification process due to criticism that it was giving a platform to hate speech and harassment. In 2021, the verification process was reinstated, but with stricter guidelines.
Despite the challenges, marketers with a blue tick are finding that it’s worth the effort. By leveraging the credibility and authority that comes with a verified account, they can stand out on Twitter and drive more sales. However, they must also use the platform responsibly and avoid engaging in spammy or unethical practices.
As Twitter continues to evolve, marketers will need to adapt their strategies to stay ahead of the competition. But for those who have obtained a blue tick, the future looks bright for hard selling on the platform.