General Motors on Friday, unveiled the change in their logo which symbolizes that the company has moved towards the electric vehicles. The now-lowercase letter M, for example, features arches that are squared so they resemble the prongs of an electric plug, and the blue coloring is supposed to evoke “clean skies”, the company stated.
The font was created in-house and so was the new logo. The company changed its logo for the first time since 1964.
“Everybody In” was the makreting campaign with which the logo was introduced publicly. As a part of the marketing campaign ads will be podcasted on TV where people would be talking about the automakers electric vehicle technology. The ads will prominently feature Malcolm Gladwell, an author who has written books about cultural change like “The Tipping Point.”
The upcoming electric cars by GM will be more expensive luxury models like the Cadillac Lyriq and GMC Hummer EV. The Hummer EV will go on sale later in this year starting at more than $100,000. Whereas the less expensives cars will be released soon.
By 2025 the company has promised to introdice 30 new electric vehicle models in various markets out of which most of them will be affordable for common man also. Since its founding in 1908, GM’s business model has centered around selling vehicles at a variety of price points under a number of different brands from Chevrolet to Cadillac. The automaker’s motto was once “A car for every purse and purpose.” The company’s electric vehicle strategy will be a continuation of that idea.
The new logo will only be seen on the corporate level such as on office buildings, letterhead and business cards but not on the cars. It will also appear on a new GM.com website set to debut on Monday.