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Instagram is reportedly working on a new feature that would allow users to add a donate button to their posts. The feature is expected to make it easier for non-profits and charitable organizations to raise funds directly through the platform.
The new feature was first spotted by app researcher Jane Manchun Wong, who shared screenshots of the feature on Twitter. The screenshots showed a “Donate” button on the bottom of the screen, which would allow users to make a donation directly from the post.
If the feature is rolled out, it could have significant implications for non-profit organizations that rely on social media to raise awareness and funds. Currently, many non-profits use Instagram to promote their campaigns, but users must click through to the organization’s website to make a donation. With the donate button, users could make a donation directly from the post, potentially increasing the likelihood of a donation.
It’s not clear how the feature would work or how Instagram would process donations. However, the company has already taken steps to support non-profits on its platform, including the ability to add a “Donate” button to Instagram Stories.
The move also comes as social media platforms are increasingly taking steps to support social causes and activism. In 2020, Instagram launched a new feature that allowed users to share a message supporting Black Lives Matter, while Facebook introduced a similar feature allowing users to support non-profits and charitable organizations.
Instagram has not yet announced when the donate button feature will be available or how it will be rolled out. However, the feature is already generating buzz among non-profits and social media users alike, who are excited about the potential for increased fundraising on the platform.
If successful, the donate button feature could represent a significant shift in the way non-profits and charitable organizations use social media to support their causes. Stay tuned for more updates as Instagram continues to test and refine the feature.