KKW’s trip down the business lane!

In honor of Kim Kardashian West's 41st birthday, here is a list of her business projects.

Kim Kardashian West is someone who exudes confidence and appears to be serious about her work, and this is a fact. Her business spirit is undeniable. After launching her first business, she amassed a global empire spanning numerous industries with billions of dollars in revenue and over 700 foreign trademarks. 

In honor of Kim Kardashian West’s 41st birthday, we’ve compiled a list of her business ventures.

Dash Boutique: The Kardashian sisters got their start at the Dash Boutique in Calabasas, California, which opened in 2006. The store carried a wide range of high-end clothing and accessories, and it opened outlets in Miami and Manhattan.

ShoeDazzle: With Brian Lee, Robert Shapiro, and M.J.Eng, Kim founded an online fashion subscription business in 2009 that offered monthly curation of shoes, bags, and jewelry. Before being acquired by rival online fashion subscription service JustFab in 2013 for an undisclosed fee, the brand had amassed 10 million subscribers and garnered millions of dollars in funding, making it one of Kim’s first successful commercial initiatives.

Kardashian Kard: It was shelved before it even got off the ground. The prepaid MasterCard, which debuted in 2010, had exorbitant fees and a marketing effort aimed at young teenagers that drew widespread criticism, prompting the card’s removal from the market.

Belle Noel Jewellery: Kim was famous for her hoop earrings in the 2010s, which she capitalized on when she launched her jewelry business, Belle Noel, in 2011. Kim collaborated with Pascal Mouawad to design the costume jewelry collection, which is available exclusively at Bloomingdales. However, the brand never took off and vanished into the void.

Kardashian Beauty: The brand, which featured makeup and later haircare, was a bit of a letdown when it was first released as Khroma Beauty in 2012 until a lawsuit forced the sisters to rename it to Kardashian Beauty. The pigment payoff was average, and the package appeared to be inexpensive – not what you’d expect from three beauty experts.

Kim Kardashian Hollywood: Kim’s iOS and Android game is a Hollywood-themed version of The Sims, with the goal of becoming as famous as possible. Each player can book modeling assignments, make club appearances, and go on dates, as well as spend K-Stars on the most up-to-date fashion looks. The game debuted in June 2014, and by the end of the year, it had racked up 23 million players and generated $43 million in revenue.

Selfish: Kim is widely credited with the emergence of the selfie, alongside Paris Hilton, for being one of the first celebrities to become renowned for publishing self-portrait style images throughout her social media platforms. Kim launched a coffee table photo book called Selfish in 2015, which comprised a compilation of previously unseen selfies and was published by Rizzoli. 

Kimoji: Kim released the Kimoji app in 2015, which featured 250 emojis and GIFs, featuring Kim’s famous sobbing face and notable moments from their family’s reality program. It swept the virtual world, raking in $1 million each minute and boasting 9000 downloads per second. Later, it began producing emoji-themed merchandise.

KKW Fragrance: Kim introduced a series of three scents under her new company KKW Fragrance in 2017, drawing on her past knowledge in perfumery. Since then, the company has expanded to include a wide range of scents as well as a number of collaborations with Kim’s family members, including the iconic KKW Body, which comes in a bottle modeled after Kim’s actual body.

KKW Beauty: Despite the failure of her first cosmetic line, Kim launched KKW Beauty in 2017 and saw immediate success. Kim’s fans and beauty industry insiders alike were thrilled by the collection, which comprised intense pigments, high-performance formulations, and a variety of trend-led products. Coty, the cosmetics behemoth, bought 20% of the company for $200 million, valuing it at $1 billion, three years after its start.

Skims: Despite a tough start and international outcry over Kim’s use of the word “kimono,” Kim successfully rebranded her solution wear company to Skims, which launched in 2019 and has since developed into a multibillion-dollar brand. Skims now has a global presence, offering a wide assortment of smoothing and shaping undergarments, as well as loungewear and pajamas.


Kim, like any great entrepreneur, has proven to be adaptive, tenacious, and resilient, learning from her mistakes and growing stronger as a result.