Not Only Smoodh, Varun Dhawan Endorses These Brands Too
Celebrities endorsements has become a common marketing strategy used by the different brands. It helps companies in many ways as it reaches target audiences quickly and raises brand equity.
Varun Dhawan is one such endorser in Bollywood. Varun Dhawan acted in many movies like Student of The Year, Main Tera Hero ,Humpty Sharma Ki Dulhania ,Dilwale, Dishoom, Judwaa 2, Badlapur, and others. Varun is also one of the highest-paid actor and has been listed in Forbes India Celebrity 100 since 2014. He is the only actor in Bollywood to get 11 box-office success in a row. He is known to charge rupees 3 to 5 crore. Many top brands are endorsed by him like Reebok, Parle Agro’s Frooti, Maruti Suzuki Arena, Lux Cozi, Fossil Watches, Tasty Treat, Sky Bags, Philips, Panasonic, Coca-Cola, etc. Here is a list of some of the top brands endorsed by him.
Parle Agro recently launched its new diary offering Smoodh premium range of flavored milk products. Varun Dhawan has been roped in as the brand ambassador for Smoodh. The company basically brings two new flavors -chocolate milk and the toffee caramel so as the Varun is also seen in a double role- chocolate Varun and the toffee caramel Varun. The two characters of Varun Dhawan showcase a dance- off challenge. The Jingle of the Smoodh “Ohh Soo Smoodh” is catchy which tells the benefits of drinking the delicious and wholesome milk-based beverage. Varun Dhawan gave his opinion on being the brand advertisement that he has been in a long association with the Parle Agro which makes him more excited to be a part of it and to be the part of the launch of new beverages.
Reebok hired Varun Dhawan as their brand ambassador in 2019. In collaboration with Varun, they launched their biggest campaign on sole Fury, a dynamic new silhouette that is equal part sports and style shoes. Reebok chose him as Varun is a fitness enthusiast, he compliments the brand brilliantly. He echoes enthusiasm and dedication to fitness.
Despite that, Varun has also endorsed many other brands.