Know the importance of curcumin and how brands use it for marketing

Bright colours never fail to attract us. Something bright and sharp always catches our attention. This tendency of humans gives a new strategy for marketing. One of them is turmeric, turmeric is a bright and sharp orangish-yellow colour spice also known as Curcuma longa it is from a family of ginger. Turmeric is used in both ways industrial and household in all over the world. Asian families use turmeric as a spice in food, as a medicine, as a home remedy. Turmeric is an evergreen root that can use in everywhere it is purely edible and pharmaceutical. But what makes turmeric this beneficial and multipurpose?

Curcumin is enriched with antioxidants, anti-inflammatory, and antiseptic. Curcumin with its pharmaceutical, culinary, and garnishing properties help turmeric to gain heavy demand in the international market. Turmeric occupies almost USD 1.3 billion in global trade. And many multinational brands that deals in spice retailing always picturize the turmeric in the best and attractive way possible.

We heard in advertisements that turmeric is not only a spice but also a medicine. The  But again that’s not turmeric it’s curcumin. These characteristics of curcumin make turmeric very special, and that’s why in this COVID – 19 era turmeric is considered so important because curcumin contains antimicrobial and antioxidants which help in developing immunity to combat the virus. So many companies use curcumin with the face of turmeric.


Many ayurvedic medicine companies like Patanjali, Dabur and launched new products that contain turmeric helps in building up immunity. Amul added turmeric milk to their menus and products range. Just because turmeric is abundant with healthy elements. Moreover, turmeric is also used in many cosmetic products like face creams, face masks, because anti-inflammatory and antioxidant curcumin help in lightening skin and so on. Curcumin helps in healing wounds and injuries in the case of slight burns.