Mascots, The Faces That Made The Brands Popular!

Mascots are usually created to give the brand a face, to help build the brand’s identity. With a visual identity of a brand, people tend to give the brand a spot in their mind map.

Brands use unique and playful mascots to represent their brand by creating an amusing story that enhances the brand’s products. Mascots are usually created to give the brand a face, to help build the brand’s identity. With a visual identity of a brand, people tend to give the brand a spot in their mind map. Let’s see some of the most popular and loved mascots of these brands.
1) Amul: Butter Girl


Amul Girl, the mascot of an Indian Dairy brand Amul is one of the most famous mascots among the brands. It was created in 1967 as a response to its rival brand Polson’s Butter Girl. It was suggested by the chairman of the Gujarat Co-operative Milk Marketing Federation Ltd, Doctor Verghese Kurien. The mischievous little girl was designed only on 2 requirements easy to draw and memorable because most of the advertising companies hand-painted their mascots.
2) The Duracell Bunny


A pink bunny that is powered by the Duracell batteries is a mascot of the brand Duracell. It was created for an ad campaign in 1973. In the ad few different bunnies were competing against each other in a drumming competition and the one which is powered by a Duracell battery lasts longer than others.
3) Coco, the monkey


A playful monkey with a blue cap is a favourite cartoon of children. Coco, the money is a mascot of the breakfast cereal brand Chocos. The mascot was 1st seen in 1963 by the brand replacing the bear as a monkey.
4) Ronald McDonald


Ronald McDonald is a clown in a red and yellow jumpsuit representing the brand of a food chain, McDonald’s. Ronald McDonald’s 1st appearance was in 1963. It’s a fast-food company serving burgers, fries and beverages.