Brands use unique and playful mascots to represent their brand by creating an amusing story that enhances the brand’s products. Mascots are usually created to give the brand a face, to help build the brand’s identity. With a visual identity of a brand, people tend to give the brand a spot in their mind map. Let’s see some of the most popular and loved mascots of these brands.
1) Amul: Butter Girl
Amul Girl, the mascot of an Indian Dairy brand Amul is one of the most famous mascots among the brands. It was created in 1967 as a response to its rival brand Polson’s Butter Girl. It was suggested by the chairman of the Gujarat Co-operative Milk Marketing Federation Ltd, Doctor Verghese Kurien. The mischievous little girl was designed only on 2 requirements easy to draw and memorable because most of the advertising companies hand-painted their mascots.
2) The Duracell Bunny
A pink bunny that is powered by the Duracell batteries is a mascot of the brand Duracell. It was created for an ad campaign in 1973. In the ad few different bunnies were competing against each other in a drumming competition and the one which is powered by a Duracell battery lasts longer than others.
3) Coco, the monkey
A playful monkey with a blue cap is a favourite cartoon of children. Coco, the money is a mascot of the breakfast cereal brand Chocos. The mascot was 1st seen in 1963 by the brand replacing the bear as a monkey.
4) Ronald McDonald
Ronald McDonald is a clown in a red and yellow jumpsuit representing the brand of a food chain, McDonald’s. Ronald McDonald’s 1st appearance was in 1963. It’s a fast-food company serving burgers, fries and beverages.