MS Dhoni is signed as the brand ambassador for Indian Terrain

Menswear brand Indian Terrain has signed MS Dhoni as its brand ambassador. The Chennai-based company urges the cricketer’s appeal among youngsters into a branding push as it pursues a wave of growth through multi-channel retail strategies.

The brand represents the Spirit of Man logo and is believed that Mahendra Singh Dhoni truly exemplifies all the attributes that their brand stands for. Menswear maker Indian Terrian is pursuing increasing online sales through multi-brand e-tailer platforms and on its website launched recently even as it doubles up on physical, franchised stores in an omnichannel retailing strategy push.

Dhoni’s inspiring presence, quiet fortitude, and power-packed performances on and off the cricketing field make him the ideal representative of the brand.

This is very much clear that they are not linking the brand ambassadorship with the fact that he plays cricket. They have a tie-up with an individual who will be on the mind of the Indian public for at least two-three years. It has been influencing consumers about the under-developed sustainable farming practices and the impact on the environment following its purchase. Indian Terrian manufactures from trousers to shirts, t-shirts, the brand new line-up has something for every man.

Indian Terrain is targeted towards the young consumer who straddles between work and plays effortlessly in cool yet comfortable clothing. The cool Indian cricketer has been roped in by men’s brand Indian Terrain to endorse sustainable clothing.

The sustainable collection features Dhoni in sporting a wide range of casual, sleek, and well-fitted clothing that is ethically manufactured by the brand. MS Dhoni, who is known for his casual but chic style, understands the importance of responsible fashion and is seen voicing his opinion about sustainable clothing in the endorsement. He says that times are changing and so is fashion. We choose fashion that makes us feel good and places the terrain priority as it’s more inclined to save the environment.

With the rise in demand for clothing brands to provide more sustainable options at an affordable price point, Indian Terrain is now looking at adding 50% of its collection under the sustainable fair-trade banner within the next five years. The style is what gives you the first impression. Dhoni has put forward the best cricket in his lifetime and so do his endorsements. He has endorsed more than 10 brands and Indian Terrain is new to his list. He might show some helicopter shot and raise the demand for the brand.