Myntra is one of the leading eCommerce giants of India which recently caught up in a legal suit filed by Mumbai-based activist Naaz Patel. She filed a complaint with the cyber police division of Mumbai in December 2020 stating that the logo of Myntra is offensive and derogatory towards women. Naaz Patel is affiliated with a reputed NGO- Avesta Foundation.
In a conversation with The Quint, Patel shared her reasons to lodge the complaint.“I was at a social gathering when I noticed two men started giggling after Myntra’s advertisement was played on television. When I asked them about it, they refused to tell me why. But I asked a few men later and they pointed that the logo was designed like a woman whose legs are spread open,” said Patel.
She further explained that “I spoke to many stakeholders regarding this. To activists and lawyers, but then people would always say they are a big company and will not respond to us. But I felt like someone should take it to Mumbai Police and so I did,”
Rashmi Karandikar, DCP, Cyber Crime Department of Mumbai police took up the case and proper intimation was sent to the company regarding the complaint. The officials of the company agreed to have a meeting and in the end, Myntra agreed to change their logo across all social platforms.
The funniest thing about this whole Myntra thing is that, even though I highly doubt that many minds went there in the first place, you can't really unsee it anymore. And the new logo isn't enough of a redesign to ever change that association now. pic.twitter.com/hCNvaNf5eC
— Sahil Rizwan (@SahilRiz) January 30, 2021