Practo has launched it’s new campaign to spread awareness for its secondary care procedure featuring Rahul Dravid.
Practo, India’s leading integrated healthcare company, connecting millions of patients with thousands of healthcare services around the world and to help people to make better health decisions.
The brand has launched its new campaign ‘You are in Safe Hands’ to spread the awareness for its secondary care procedure.
In the ad Rahul Dravid is telling the viewers that not only celebrities or celebrity cricketers can get the expert’s care but with Practo anyone can get the best health care and you’ll be in safe hands.
“Practo has reimagined modern healthcare in India with its comprehensive digital services and integrated offline experience with Practo Care,” Rahul Dravid said.
Answering the question why the celebrity Rahul Dravid is the 1st Ambassador, Srikanth Pinninti, executive vice president – marketing, Practo, said “Dravid embodies Practo’s spirit of always being dependable and trustworthy. Built on this understanding, our association with him is a step towards improving awareness – and thereby access – to quality secondary healthcare. Given the superior surgical support that sports people routinely need, this endorsement conveys that the same is available to anyone today with Practo Care Surgeries,”
This Campaign is raising awareness for its centres for Practo Care Surgeries (PCS) which offer 50 surgical procedures across three specialities. PCS Centres are currently across six cities – Bengaluru, Mumbai, Pune, Delhi-NCR, Hyderabad, and Ahmedabad. The brand’s goal is to take that number to 30 cities by the end of 2021.