CoinSwitch Kuber is an Indian Cryptocurrency platform launched in 2020. To attract more consumers from Gen Z and Millennium the company signed up Ranveer Singh as its brand ambassador. He’s featured in 3 new ads of the campaign “Kuch Toh Badlega,” it’s 1st ad is uploaded on YouTube and other social media.
In the ad film, Ranveer is seen in his usual chill avtar, casually teaching fellow rappers that how simple the procedure is.
“By featuring Ranveer Singh in our Kuch Toh Badlega campaign we are tapping into the significant interest we have witnessed from tier 2 and tier 3 cities. We want to ensure that Indians from all walks of life are aware of the low barrier of entry into the crypto space along with the simplicity our platform affords,” said Ashish Singhal, CEO and Co-founder of CoinSwitch Kuber.
On this new tie-up of Ranveer Singh and CoinSwitch Kuber, Chandra Shrikant, editor of Money Control tweeted “CoinSwitch Kuber onboards actor Ranveer Singh as its first-ever brand ambassador. Interesting B-Town battle here, with Amitabh Bachchan coming on board as brand ambassador for CoinDCX.”
CoinSwitch Kuber onboards actor Ranveer Singh as its first-ever brand ambassador. Interesting B-Town battle here, with Amitabh Bachchan coming on board as brand ambassador for CoinDCX.
— Chandra R. Srikanth (@chandrarsrikant) October 8, 2021
As 4 days ago CoinDCX roped up Big B, Amitabh Bachchan as their Brand Ambassador. Amitabh Bachchan will be the face of their new ad campaign which will focus on spreading awareness and popularizing crypto as an asset class.
As Indians have taken a liking to invest in Cryptocurrency, there’s a need of ensuring people that it’s safe and easy to use. And by featuring famous and influencing personalities both the companies are trying to attract more retail investors.