Samsung enters Metaverse, opening its store in Decentraland

Samsung has partnered with Decentraland to open its flagship 837 store in the Metaverse.

Samsung Electronics America has entered the world of the metaverse in collaboration with Ethereum-based virtual reality platform Decentraland.

The electronics giant has opened a virtual version of its flagship 837 physical store in Decentraland. The physical store is located at 837 Washington Street in the Meatpacking District of Manhattan, New York City. The virtual store, named Samsung 837X, will be open in Decentraland for a limited time.

“This marks one of the largest brand land acquisitions in Decentraland’s history,” Samsung said in a statement shared with The Block on Thursday.

The Samsung 837X Store will offer digital adventure through a concert at a “connectivity theatre and sustainability forest” and a “customization stage,” Samsung said.

The Connectivity Theatre will showcase Samsung news from the Consumer Electronics Show (CES), which began on January 5 and will run through January 8. Sustainability Forest will provide an immersive experience to the guests through millions of digital trees.

Samsung has been planting trees in the real world as well. It recently partnered with Cardano-based climate restoration platform Veritree to manage the planting of two million trees in Madagascar by the first quarter of this year.

Veritree operates a “Cardano Forest” where users can donate 15 or more Cardano (ADA) tokens to receive a limited edition Tree Token. Veritree then plants a tree for each ADA exchanged on behalf of the users. Tree tokens can be used for limited edition Tree and NFT digital art, according to Veritree.

As for the customization phase at Samsung’s 837X store, guests will get to experience a mixed reality live dance party hosted by DJ Gamma Vibes from the physical Samsung 837 store.

Guests will also be invited to participate in explorations that lead to the 837X NFT badge and one of three limited-supply wearables. Winners will be announced today, January 7th at 8:37 PM ET.