Santoor is an evergreen household name in the Indian toiletries market. CEO Vineet Agarwal says that this sandalwood soap manufactured by Wipro Consumer Care and Lighting (WCCL), has grown to be worth over Rs 2,300 crore in FY22. For the fiscal year ended March 31, 2022, the company made sales of Rs. 8,634 crore.
Though the company is worried about inflationary pressure, it anticipates business to pick up in FY23. This is because palm oil prices are easing and the cost of crude oil is down. A strong monsoon and creation of additional jobs will also increase the demand.
Talking about domestic business, Agarwal said, “Santoor continues to prosper in India. We still rank second in terms of soap brands with sales of more than Rs 2,300 crore the previous year.” It now holds the top spot in five markets: Gujarat, Andhra Pradesh, Telangana, Karnataka, and Maharashtra.
WCCL has expanded the Santoor umbrella to include body lotion, hand wash and body wash. Its premium personal care brand Yardley, which operates in personal care products such as talc, rose by over 30% last year, outdoing the pre-pandemic level.
The company also owns brands such as SEnchanteur, Hygienix, Chandrika, Glucovita, Safewash, Softouch, Giffy Maxkleen, Wipro Garnet and Aramusk. It anticipates that Indian consumer business will continue to grow this quarter between 16-18 percent.