A health beverage brand named Shunya has raised an undisclosed amount from the Bollywood superstar Shraddha Kapoor as per the latest bet by a celebrity in India’s startup ecosystem. Not only this but, Shraddha will also act as the ambassador of the company as per the company’s statement.
Operated by Naturedge Beverages Pvt Ltd, Shunya was founded by Siddhesh Sharma, who is part of the Baidyanath family and president of Shree Baidyanath Ayurved Bhawan Pvt Ltd.
With the mission to leverage Ayurveda’s ancient wisdom to create modern-day FMCG products, Shunya’s product offerings at present include two health-based drinks SHUNYA GO & SHUNYA FIZZ, with the best-quality ingredients, made using cutting-edge manufacturing processes and designed in a contemporary format to fit seamlessly into the modern lives. The most attractive feature which helps them do a lot of sales is the fact that these delectable drinks come with zero calories, zero sugar and zero artificial sweeteners.