Snap, the parent company of social media platform Snapchat, has launched a new business unit dedicated to providing augmented reality (AR) solutions to businesses. The move is aimed at capitalizing on the growing interest in AR technology among companies looking to enhance their customer experience.
The new business unit, called Snap AR Solutions, will offer a range of AR products and services to businesses, including AR lenses, virtual try-on tools, and immersive experiences. The company has already been working with several major brands, including Gucci, Nike, and BMW, to create AR experiences that engage and delight customers.
“AR is transforming the way people interact with the world around them, and businesses are increasingly recognizing its potential to drive growth and engagement,” said Bobby Murphy, co-founder and chief technology officer of Snap. “With Snap AR Solutions, we’re making it easy for businesses of all sizes to harness the power of AR and create experiences that inspire and delight their customers.”
Snap’s move into the AR solutions market is part of a broader trend among tech companies looking to leverage the technology to drive business growth. AR has been hailed as a game-changing technology that has the potential to revolutionize the way people shop, learn, and interact with the world around them.
Snap has been at the forefront of the AR revolution, with its popular Snapchat app featuring a range of AR lenses and filters that allow users to add digital elements to their photos and videos. The company has also been working on developing AR glasses, which are expected to hit the market in the coming years.
Snap AR Solutions will be headed up by Jeff Miller, who previously served as the company’s vice president of creative strategy. The new business unit is expected to generate significant revenue for Snap, which has been looking for new ways to monetize its platform beyond advertising.
Overall, the launch of Snap AR Solutions is an exciting development for businesses looking to tap into the power of AR technology to drive growth and engagement. With Snap’s expertise in the AR space, and its growing list of AR products and services, the company is well-positioned to become a major player in the AR solutions market.