T-series crossed 200 million subscribers: Take a look at its journey

Super Cassettes Industries Private Limited, doing business as T-Series, is an Indian music record label and film production company founded by Gulshan Kumar on July 11, 1983. It is primarily known in India for bollywood music soundtracks and Indian Pop music.  T-Series also owns and operates the most viewed and the subscribed You tube channel with over 200 million subscribers. While best known as a music label, T-Series has also had some moderate success as a film production company. Kumar, initially a fruit juice seller in Delhi, founded T-Series to sell pirated Bollywood songs before the company eventually began producing new music. Their breakthrough came with the soundtrack for the 1988 Bollywood blockbuster Qayamat se qayamat tak composed by Aanand-Milind, written by Majrooh Sultanpuri, and starring Aamir Khan and Juhi Chawla, which became one of the best-selling Indian music albums of the 1980s, with over 8 million sales. They eventually became a leading music label with the release of Aashiqui(1990), composed by Nadeem- Shravan , which sold 20 million copies and became the best-selling Indian soundtrack album of all time. However, Gulshan Kumar was murdered by the Mumbai mafia syndicate D- company on August 12, 1997. Since then, T-Series has been led by his son Bhushan Kumar and younger brother Krishan Kumar. On YouTube, T-Series has a multi channel network, with 30 channels.  The company’s YouTube team consists of 13 people at the T-Series headquarters. The company’s main T-Series channel on YouTube primarily shows music videos as well as film trailers. It became the most-viewed YouTube channel in January 2017. The T-Series channel primarily features content in the hindi language, and occasionally several other languages. T series is a leading music channel in India and it has achieved a huge milestone today and more is yet to come.