Twitter to Introduce Opt-Out Feature for Ads in Specific Categories

Twitter is developing a new feature that will allow users to opt-out of seeing ads in certain categories, according to a recent announcement from the social media giant. The move is aimed at giving users more control over their experience on the platform and ensuring that they only see ads that are relevant and of interest to them.

The opt-out feature will be based on Twitter’s existing “Ad Preferences” menu, which allows users to view and edit their interests and categories that are used to target them with ads. Once the new feature is rolled out, users will be able to simply uncheck the box next to any category that they do not wish to see ads for.

This change comes amid growing concerns over user privacy and data collection, and is part of Twitter’s broader efforts to make its platform more transparent and user-friendly. By giving users greater control over the ads they see, Twitter hopes to improve the overall user experience and build trust with its users.

While the opt-out feature is still in development and has not yet been released, it has already received positive feedback from many Twitter users who are eager to have more control over their ad experience. Twitter has not yet announced a timeline for when the feature will be rolled out, but it is expected to be available to all users in the coming months.