In today’s digital age, having a strong online presence is crucial for any business looking to expand and grow. With the vast number of competitors out there, it can be challenging for brands to stand out and attract their target audience. However, by leveraging the power of PR and link-building, brands can increase their visibility and credibility online.
With more than a decade’s experience in dealing with clients from Europe and APAC, Ajay Bhatiwal, founder of ABC World Media believes that the winning strategy lies in having a consistent PR exercise and one where link building comprises compelling content and a unique message.
“PR is not just about getting coverage in the media. It’s about building relationships with your audience and establishing trust.” He believes that PR should be focused on creating valuable content and connecting with your target audience to build long-term relationships.
This can include media relations, influencer marketing, and reputation management. PR helps businesses to create a positive image and increase their brand awareness. By getting mentioned in reputable publications or working with influential bloggers or social media personalities, brands can reach a wider audience and gain credibility.
Link building, on the other hand, is the practice of getting other websites to link back to your website. Bhatiwal says, “Links are not just a way to improve your SEO. They’re also a way to establish credibility and authority in your industry.” He emphasizes the importance of creating high-quality content that others will want to link to, rather than focusing solely on link-building tactics.
This is an essential part of search engine optimization (SEO) and can help businesses to rank higher in search engine results pages (SERPs). When a reputable website links back to your site, it signals to search engines that your content is valuable and relevant. This, in turn, can lead to increased visibility and organic traffic to your website.
Bhatiwal also believes that PR and link-building should work together to achieve the best results. “PR can help to create valuable content and establish relationships with influencers, while link building can help to amplify that content and improve its visibility in search results.”
Combining PR and link-building can have a significant impact on a brand’s online presence. By working with influencers or media outlets, businesses can not only increase their brand awareness but also generate high-quality backlinks to their website. This can help to boost their SEO efforts and improve their search engine rankings.
Another benefit of PR and link building is that they can help to establish a brand as a thought leader in their industry. Bhatiwal points, “PR and link building can help to create valuable content and establish a brand as an authority in their industry.” By creating valuable and informative content, businesses can position themselves as experts in their field. This can lead to more media coverage, speaking opportunities and a larger audience.
PR and link-building are essential tools for any brand looking to grow their online presence. Whether you’re just starting or looking to expand, investing in PR and link-building can help you achieve your goals and stand out in a crowded online marketplace.
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